If you’re looking to grow your music career, the best music marketing strategies are key. These strategies help you get your music heard by more people, build a stronger fanbase, and make more money from your tracks.
In today’s world, simply uploading your music isn’t enough. You need global distribution and a solid promotion plan to make an impact. Did you know that over 60% of music streams happen on just a few major platforms like Spotify, Apple Music, and YouTube? Reaching these platforms is a must if you want to grow your audience.
Revisions Music makes it easy for you. With over 150 digital stores worldwide, we help you distribute your music globally. Plus, you keep 100% of your rights and royalties—a huge benefit for independent artists. Our services also offer monthly payments, so you’ll always know exactly how much you’re earning.
In this page, we’ll show you the best strategies to help you succeed in music marketing and how Revisions Music can help you along the way.
Why You Need Music Marketing Strategies
You’ve created amazing music, but how do you get it out there? Without music marketing strategies, your hard work could go unnoticed. Here’s why marketing your music is crucial:
First, music marketing helps you reach more people. In today’s digital age, 150 million people listen to music every day through streaming services like Spotify, Apple Music, and YouTube. If you don’t market your music, you’re missing out on this huge audience. Spotify alone has over 500 million active users, and with proper marketing, you can connect with a chunk of that audience.
By marketing your music effectively, you can also build a loyal fanbase. Social media is a great tool for this. Instagram has over 2 billion active users. Using it to post about your music, connect with fans, and share behind-the-scenes content can turn casual listeners into loyal supporters.
Another reason you need a music marketing strategy is to earn more revenue. When you use platforms like Revisions Music to distribute your music, you get to keep 100% of your royalties. For example, artists on platforms like Spotify earn $0.003 per stream, but with proper marketing, you can increase those streams and make a sustainable income.
In short, having a clear music marketing strategy helps you reach global audiences, engage fans, and maximize earnings. It’s an investment in your music career that pays off over time.
How It Works
How does music marketing actually work? Let’s break it down.
First, you’ll want to distribute your music to as many platforms as possible. With Revisions Music, you get access to over 150 digital stores worldwide, including the biggest names like Spotify, Apple Music, and YouTube. This global distribution means your music is available to millions of potential fans from New York to Tokyo.
Once your music is out there, the next step is to engage with your audience. Social media platforms are key for this. Did you know that TikTok has over 1 billion active users, and 55% of TikTok users discover new artists through the app? That means by posting creative content and sharing your music, you can directly reach millions of people who might never have heard of you otherwise.
Another powerful tool is YouTube Content ID. This lets you earn royalties from YouTube videos that use your music. With over 2 billion active YouTube users, this can generate significant revenue. You also get access to detailed analytics, which helps you understand who’s listening and where your audience is located.
If you want to go even further, you can join a Multi-Channel Network (MCN) through Revisions Music. This gives you access to expert guidance, cross-promotion, and audience growth strategies that can take your channel to the next level. MCNs are responsible for helping artists and creators increase their revenue by up to 30% through better marketing and collaboration.
Finally, effective music marketing means consistent promotion. This could include running ads on Instagram or Facebook, where the average user spends 58 minutes a day on the platform. By strategically promoting your music, you can target specific listeners and grow your audience.
Best Music Marketing Strategies to Boost Your Career
If you’re an independent artist looking to get your music heard, you need more than just great tracks. You need to implement the best music marketing strategies that will help you stand out in the crowded music industry. In this blog, we’ll walk through some essential marketing tactics that will help you grow your career and boost your music royalties.
Build a Strong Online Presence
In today’s music industry, creating a strong online presence is more important than ever. Having a clear brand and a professional online image can set you apart from the competition. Let’s break down what you need to do:
Your artist brand is the story you tell through your music and content. It’s your unique identity that your fans connect with. If you build a recognizable and authentic brand, it can attract a loyal following. According to a survey, 87% of fans say they are more likely to support an artist they feel a personal connection with. So, start by telling your story!
- Set up a professional website: A website is your online home. It should include everything from your music and bio to your tour dates and contact info. It’s a place where fans can easily connect with you. Plus, 92% of fans will visit an artist’s website before buying music or tickets.
- Engage with fans on social media: Platforms like Instagram, TikTok, Facebook, and Twitter are essential for reaching a global audience. Posting regularly helps you stay in the minds of your fans and build a community around your music. In fact, 70% of music fans discover new artists on social media.
Building your brand online doesn’t have to be difficult. Just be consistent, be authentic, and keep connecting with your fans!
Distribute Your Music Globally
If you want to reach more listeners, you need to distribute your music globally. It’s not enough to just be on a couple of platforms-being everywhere matters.
When you work with Revisions Music, you can distribute your tracks to 150+ digital platforms, including Spotify, Apple Music, Deezer, and more. This gives you a global audience that’s ready to hear your music. According to a report, over 82% of global music revenues come from streaming, so you need to be on these platforms to maximize your income.
- Retain 100% of your music rights: One of the biggest advantages of using Revisions Music is that you keep 100% of your rights and earnings. Many other services take a percentage of your earnings, but with Revisions, your money stays with you.
- Instant global distribution: You can start distributing your music worldwide within minutes. You don’t need to worry about lengthy processes or hidden fees. This means more time for you to focus on creating new music.
When you distribute your music globally, you’re opening up your brand to millions of potential fans. Don’t limit yourself-be everywhere your audience is!
Leverage Social Media for Promotion
Social media is one of the most powerful tools for music promotion. It’s where you can connect with fans, promote your music, and build hype around your brand. Here’s how you can leverage it effectively:
- Instagram, TikTok, Facebook, and Twitter are essential platforms for growth. 81% of music fans say they follow artists on social media to stay updated on their work. Posting videos, live streams, and sneak peeks of new tracks can create excitement and build anticipation.
- Use short-form videos: Platforms like TikTok and Instagram Reels are perfect for creating viral content. Fun, catchy videos are more likely to be shared, which increases your exposure. In fact, videos on social media are 6x more likely to be shared than text-based posts.
- Collaborate with influencers and other artists: By teaming up with influencers or other artists, you can tap into their fanbase. This can boost your reach and grow your audience quickly. 80% of music fans discover new artists through collaborations.
Remember, consistency is key. Keep sharing, keep engaging, and your social media following will grow!
Monetize Your Music on YouTube
YouTube is a goldmine for music artists, not just for video views but also for earning royalties. If you’re not using YouTube to its full potential, you’re missing out.
- YouTube Content ID: This tool helps you monetize your music whenever it’s used in videos, even if you didn’t upload it yourself. According to a statistic, YouTube is responsible for over 50% of music video views worldwide. With Content ID, you can earn royalties from people using your music without your permission.
- Revisions Music helps you earn: By registering your music with Revisions Music, you can easily monetize your tracks on YouTube and get detailed analytics on your earnings.
- Join a Multi-Channel Network (MCN): Revisions Music’s MCN provides additional tools, guidance, and cross-promotion opportunities to help your YouTube channel grow. MCN members earn 20-30% more revenue on average than non-members.
Monetizing your music on YouTube can significantly increase your income, especially if you have a loyal fanbase.
Promote with Music Video Distribution
Having a professional music video is an essential part of your music marketing strategy. Here’s why:
- VEVO Channel Setup: A VEVO channel is a must for any serious artist. Artists with a VEVO Distribution account get 5x more views than those who don’t. Revisions Music can set up your official VEVO channel, giving you a platform to reach millions of fans.
- Distribute videos through Revisions: With Revisions Music, your videos are distributed to major platforms like YouTube and VEVO, where they can get maximum exposure. This is a great way to grow your fanbase and increase your visibility.
- Playlist Integration and Video Marketing: With expert video marketing strategies and playlist integration, your videos will get the exposure they deserve. Being featured in popular playlists increases your chances of getting discovered by new fans.
Maximize Streaming Royalties
Streaming is one of the biggest revenue sources for artists today. To make the most out of it, you need to maximize your streaming royalties.
- Increase your streams on major platforms: Spotify alone has over 450 million users, and Apple Music continues to grow. To stand out on these platforms, you need to focus on increasing your streams. Create playlists, get featured on curated playlists, and encourage your fans to pre-save your new releases.
- Pre-save campaigns: Pre-saving a song helps create a buzz before the release date. This can significantly impact your song’s performance on platforms like Spotify.
- Fan Engagement: Actively engaging with your fans on social media can also drive more streams. The more you interact with your audience, the more likely they are to stream your music.
Use Email Marketing & Direct Fan Engagement
Email marketing is an excellent way to build a deeper connection with your fans. Here’s how you can use it to engage your audience:
- Build a loyal fanbase: By collecting email addresses, you can send exclusive updates, behind-the-scenes content, and special offers directly to your fans.
- Automate and track interactions: Use tools to automate email campaigns and track how your fans are interacting with your messages. This helps you refine your marketing strategy and improve your fan engagement.
Invest in Paid Advertising & PR
Paid ads and public relations (PR) are essential for expanding your reach and building credibility in the music industry.
- Run Facebook, Instagram, and YouTube ads: Targeted ads are a great way to reach new fans. With over 3.5 billion active social media users, paid ads can put your music in front of people who might love your sound.
- PR and press coverage: Getting featured on music blogs, in magazines, and on radio stations can increase your visibility and give you credibility. PR can increase your income by 30-40% by expanding your audience.
Final thoughts
Now that you know the best music marketing strategies, it’s time to take action and grow your music career. Whether it’s building a strong online presence, distributing your music globally, or maximizing your streaming royalties, every step plays a crucial role in your success.
At Revisions Music, we provide you with the tools and support to help you distribute your music to over 150+ platforms, retain 100% of your rights, and earn royalties from every stream, video, and post. Our platform offers seamless integration with VEVO, YouTube, and major streaming services, giving you the exposure you need to grow your fanbase.
Are you ready to take your music career to the next level? Join us today and start using the best music marketing strategies to reach your full potential. The world is waiting to hear your sound.